With a lineup that includes names such as the all-new 2016 Kia Sorento, Kia Optima, and Kia Soul, it comes to no surprise that sales last month absolutely obliterated sales of the same period in the prior year. While many brands try to match the overall quality, efficiency, and value of Kia automobiles, the Kia brand simply remains in a class by itself. Innovative designs along with unparalleled marketing campaigns are a few of the key reasons that the Kia brand continues to propel the sales trend upward. A 6.8% sales increase suggests that the formula for success has every necessary ingredient!
Michael Sprague, executive vice president, sales & marketing, KMA stated, “Despite the difficult weather in some parts of the country, key indicators signal the continued improvement of the U.S. economy, which is driving more customers to our showrooms to experience world-class Kia products, including the Sportage, which recently was recognized in the J.D. Power Vehicle Dependability Study as the leader in the Small SUV category. The Kia ownership experience continues to evolve and with products like the completely redesigned Sorento and Sedona now in dealer showrooms across the country, consumers are drawn to one of the youngest and best-looking lineups in the business.”
It goes without saying that if you are looking for the complete vehicle – rest assured that the Kia brand can deliver! If you want to experience the magnificence of any Kia automobile, please feel free to stop by Folsom Lake Kia today! We have a variety of new and pre-owned Kia vehicles available to you to experience at our Sacramento area dealership. We hope to see you soon!