The NBA All-Star weekend is always a highly anticipated event and the Kia brand, being the Official Automotive Partner of the NBA, wouldn’t miss it for the world. This year, the event took place in New Orleans. The Kia brand will provide a chance for free Uber rides during the weekend. There was a fleet of six specially-outfitted Kia vehicles, three of which were Kia Sorento SUV’s and offered an interactive game.

Participants competed for a chance to meet NBA players, gift cards, NBA jerseys, or tickets to the All-Star game on Sunday. There were also three 2017 Kia Optima models on display over the weekend in New Orleans – two at the Smoothie King Center; and one “All-Star [Kia] Optima” outside Harrah’s Casino. Patrons were encouraged to take a selfie with the “All-Star [Kia] Optima” and post their photo with a guess on how many basketballs are inside the vehicle using the hashtag #KiaAllStarContest.

“Excitement is building for NBA All-Star 2017, and a ‘Kia All-Star Ride’ in one of our world-class vehicles will be the most convenient, and more importantly, most fun mode of transportation for on-the-go basketball fans in New Orleans,” said Kimberley Gardiner, director, marketing communications, KMA. “This year marks Kia’s 10thseason in partnership with the NBA, and as we celebrate that milestone we want to thank and reward basketball fans with the chance for free, interactive rides at one of the league’s signature events.”

Come to Folsom Lake Kia near the Sacramento, CA area to check out the 2017 Kia Optima, 2017 Kia Sorento, or any other new or pre-owned Kia vehicles we have in stock. Just talk to our sales representatives about how you can become the owner of your very own Kia vehicle. We hope to see you very soon!