Witty, exciting, and memorable marketing campaigns can have a significant impact to any brand’s success. The Kia brand is back at it again with NBA Superstar Blake Griffin to launch a series of comical ads that aim to win over the hearts of many. The ads will mainly focus on the brand’s best-seller, the 2015 Kia Optima, along with some serious acting skills by Griffin himself. Some of the roles that we can look forward to are: The Wild West Lawman, the Gladiator, and the Fighter Pilot. We’re beyond excited to see what the brand has up their sleeves for the Kia Optima campaign.

The Kia Optima has risen to popularity steadily year after year, primarily due to its fuel-efficiency, unique character, and durability. The Optima is equipped with quite a few features and accessories, enough to make anyone fall in love with the automobile completely. When you combine Blake Griffin’s special talents along with everything that the Kia Optima already has to offer- magic is certainly on the horizon.

“As a global brand ambassador, this marks Blake’s fourth campaign for our best-selling Optima and he keeps getting better and better,” said Tim Chaney, vice president of marketing communications, KMA. “The Optima has been Kia’s most popular vehicle since the time when our partnership with Blake began, and he has helped us foster connections with basketball fans across the country, increase awareness and enhance our brand image.”

Stop by Folsom Lake Kia to learn more about the all-new 2015 Kia Optima today! We also have a variety of new and pre-owned Kia vehicles on our Sacramento area lot. Come talk to our sales representatives about how you can become the owner of a Kia vehicle. We hope to see you soon