Commercials that riff on popular cultural elements are a pretty great way to grab viewers’ attention, regardless of the product being presented.  But when you spoof a popular movie to introduce a game-changing, paradigm-shifting new luxury vehicle — the 2015 Kia K900 luxury sedan — then you really make an impact.

The Matrix was a movie that changed the game and shifted paradigms with regard to special effects technology and philosophical subject matter in movies.  How appropriate, then, to take inspiration from the movie to introduce a new Kia vehicle — Kia chose a great movie to play off of in their new commercial introducing the 2015 Kia K900 luxury sedan, which first aired during the Big Game a short while ago.

The commercial, titled “The Truth,” features the popular character Morpheus, played by the actor Laurence Fishburne, introducing drivers to the new 2015 Kia K900 luxury sedan. “Take the blue key, you go back to the luxury you know.  Take the red key, and you’ll never look at luxury the same again,” Morpheus tells the couple.

During their paradigm-shifting drive, and during which the couple’s eyes are opened to a new truth about luxury sedans, Morpheus then serenades them with a stunning performance of “Nessun Dorma” from Turandot, the well-known opera by Giacomo Puccini.

2015 Kia K900

The commercial is interesting, funny, and pretty awesome — just like the new 2015 Kia K900 luxury sedan coming soon to Kia dealerships, with its available, powerful V8 engine, rear-wheel drive powertrain, and elegant, luxurious interior.

And we expect nothing less than awesome from Kia, the company that builds exciting, funky, and awesome vehicles like the 2014 Kia Soul and 2014 Kia Optima Hybrid.  You can learn more about all the awesome vehicles Kia builds at Folsom Lake Kia, your Kia dealer serving Sacramento.

According to Michael Sprague, Kia Motors America Executive Vice President of Marketing and Communications, “Kia has always been willing to challenge the status quo, and starting with our Big Game commercial we are out to dispel the notion that tradition and history are what makes a luxury sedan — we invite those with an open-mind to take a look at the all-new K900 and form an opinion of their own.”