Have you ever been on the “fast track” for something?  Perhaps you started a new job and your boss was so impressed with your work she put you on the fast track to a promotion.  Maybe you performed so well in collegiate athletics your coach decided to put you on the fast track from benchwarmer to starter.  Maybe you married late in life and hopped on the fast track to starting a family.  In any case, the fast track is a good place to be.

According to a recent ranking of top global brands Kia is on the fast track, landing at number 83 on the list of “Top 100 Best Global Brands” for 2013.  Kia improved from 87th last year – the first year on the list – with an estimated value of $4.7 billion, an increase of $619 million or %15, nearly doubling the average rate of growth among those listed.

Kia strengthened its position with powerful messages identifying the Kia brand as vibrant, distinctive, and reliable, and gained momentum with innovative marketing and advertising like the popular and fun series of hamster advertisements.

All the marketing in the world doesn’t mean much, however, unless your brand offers a great product.  And a visit to Folsom Lake Kia to check out a new 2014 Kia Soul or 2014 Kia Sorento is some pretty good evidence why Kia is on the fast track.  Thanks to a spectacular range of fun-to-drive, versatile, safe, and reliable vehicles, Kia is on the fast track on the “Top 100 Best Global Brands” list, and on the fast track to more happy drivers’ driveways and garages.

2014 Kia Soul

The “Top 100 Best Global Brands” are expertly determined by consultancy agency analysis of comprehensive performance measures of each brand listed.  Standard best practice metrics determine performance of a particular brand or company by measuring financial returns to investors, a brand’s role in actual decision to purchase, and a brand’s overall market strength – how well it performs according to expectations.    By every metric Kia has been an outstanding performer – especially for drivers getting behind the wheel of a Kia vehicle.  Stop by Folsom Lake Kia today to check out a new Kia for sale, Roseville drivers, and put yourself on the fast track too.