Kia representatives are extremely excited to announce that four of the vehicles that we have in our fleet won J.D. Power Automotive Performance, Execution and Layout (APEAL) Awards. This is the most awards the Kia brand has ever won in the APEAL Awards and earns the automaker the third rank among non-premium nameplates. Keep reading for more information!
If you remember, just last month J.D. Power gave the Kia brand top honors in their Initial Quality Study. It just keeps getting better! The four Kia vehicles honored are the 2016 Kia Optima, 2016 Kia Sorento, 2016 Kia Sedona and 2016 Kia Soul.
The APEAL study is based on responses from more than 80,000 purchasers and lessees who drive a 2016 model year vehicle. Drivers are surveyed after the first 90 days of ownership. They are asked about 77 aspects of their vehicles in eight categories of performance and design including: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.
“Customers want vehicles they’re proud to drive, and Kia earning four J.D. Power APEAL awards, a record for the brand, reflects our global focus of placing our customers first,” said Orth Hedrick, vice president, product planning, Kia Motors America. “Buyers today are smarter than ever and are looking for vehicles that offer a superior combination of design, technology, safety and premium amenities. The Optima, Sorento, Sedona, and Soul are prime examples of these important attributes as more people discover the new Kia and its world-class model line every day.”
You can check out any of these vehicles at Folsom Lake Kia near the El Dorado Hills, CA area. There are new and pre-owned Kia vehicles in stock. We hope to see you soon!