We are sure you were glued to your TV Sunday night to see who would win the big game, while also enjoying the commercials. The Kia brand was among the many companies that premiered a new ad campaign during the big game. Last month, we told you about the new 2017 Kia Niro ad campaign that featured Melissa McCarthy, and now it’s here! Keep reading for additional information.

The ad premiered during the third quarter of the big game and is titled “Hero’s Journey”. McCarthy uses her Kia Niro to answer the call to help many different causes like saving the whales, the trees, the rhinos, and the ice caps. Unfortunately, something goes wrong on all of her treks. But not with her Kia Niro! That is her safe haven. This is just one of the pieces of the ad campaign to show off the excellent design, useful features, and advanced technology as well as top of the line fuel economy of the 2017 Kia Niro.

“People will go to great lengths to support the causes they are passionate about, and the Niro is a ‘smarter kind of crossover’ for those looking to go green without making sacrifices,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “The Niro is like nothing consumers have seen before, and with an audience of over 100 million people tuning in, Melissa McCarthy is the perfect partner to tell the world about Kia’s uniquely alluring yet practical new crossover.”

We can’t wait for the 2017 Kia Niro on our lot soon. Until then, swing by Folsom Lake Kia near the Sacramento, CA area to check out the new and pre-owned Kia vehicles we have in stock. We hope to see you soon!