We announced last month that Christopher Walken would be in some of the Kia Optima television promotions. Well, if you watched the Super Bowl last weekend you probably saw the television spot. It was created to showcase how the Kia Optima stands out against other vehicles in its segment. Want to know more? Keep reading for more information.
The spot called the “Walken Closet” is part of a multimedia campaign promoting the next generation of the Kia Optima – the #AddPizzazz campaign. One component of the campaign was a social media piece. 100 social media influencers were sent a pair of the Stance socks which were featured in the spot, and asked to show the world how they “add pizzazz” to their lives. All posts were filtered to the Kia Tumblr page.
“No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,” said Michael Sprague, chief operating officer and EVP, KMA. “2016 marks Kia’s seventh straight appearance in the Super Bowl, and each year our goal is to deliver something upbeat, fun and memorable that aligns with Kia’s forward-thinking vision,” said Sprague. “We are never afraid to challenge conventional thinking and go our own way, and our #AddPizzazz efforts are the latest example of what makes Kia, and the Optima, stand out.”