If you think about how you found your doctor or your dentist, chances are it was by word of mouth. Recommendations from trusted sources like friends and neighbors are important to consumers and shoppers, and they’re just as important to companies and businesses looking to build a good reputation for quality products, goods, and services.
If you’re shopping for a new car word of mouth recommendations are important and can influence your decision as well. That’s one reason Kia vehicles like the 2014 Kia Soul and 2014 Kia Optima are enjoying such success — friends and neighbors are enthusiastically recommending Kia vehicles on the strength of their exciting styling, fun-to-drive handling, and fuel-efficient performance. Your friends here at Folsom Lake Kia have tons of great things to say about these great vehicles from Kia.
In fact, a recent report recognized Kia as one of the Most Recommended Brands for 2013. 32,000 consumers were surveyed for the report. Brands that made the list placed in the top three of their respective categories according to metrics that measure recommendations made via word of mouth and that help brands further their efforts to cultivate brand advocacy. The measurements demonstrate a correlation between word of mouth recommendations and brand growth.
Noted Pedro Esquivias, who coauthored the report, “Consumers are positively endorsing the most recommended brands to their friends, family, and coworkers — often spontaneously and even when they are not even customers of the brand… As a result, these brands see strong financial gains that demonstrate the power of advocacy to drive top-line growth.”
According to Michael Sprague, Kia Executive Vice President, Marketing and Communications, word of mouth recommendations are “one of the best ways for our world-class products to reach new consumers as awareness for the Kia brand continues to grow.”
Ask anyone in Roseville or El Dorado Hills: which car do you think is the most exciting, most energetic, most fun car you can drive? Chances are they’ll recommend a vehicle from Kia. And chances are when you test drive a Kia model like the 2014 Kia Soul or 2014 Kia Optima or drive one home from our Kia dealership, you’ll recommend a Kia vehicle too.