No matter what kind of car you drive, nothing is more important than safety. Kia is not only committed to producing vehicles that are built to maximize protection, but is also passionate about raising awareness for preventing accidents in the first place. The Kia brand is now partnering with B.R.A.K.E.S (Be Responsible And Keep Everyone Safe), a non-profit organization that aims to promote safe driving through various training tools.
Few things command more respect for any company than that of prioritizing safety and life preservation. Teaming up with B.R.A.K.E.S is a strong testament to the brand’s principles and values.
“Kia is dedicated to making roads safer and giving back to the communities we call home,” said Michael Sprague, executive vice president of sales and marketing, KMA. “We are determined to help reduce the number of distracted driving accidents by working with B.R.A.K.E.S. to provide teens with the tools they need to be safer, better trained drivers behind the wheel.”
“B.R.A.K.E.S. prepares teens for the hazardous conditions they will face while on the road by instilling good decisions into their muscle memory,” said Doug Herbert, National Hot Rod Association (NHRA) Top Fuel drag racer and founder of B.R.A.K.E.S. “Kia’s support of B.R.A.K.E.S. has helped us scale up our efforts and increase the number of teens that receive hands-on training. Working together, we aim to reduce the number of teen deaths as a result of automobile accidents.”