Just a few weeks ago, we told you about the new Kia Niro and its Guinness World Record for the lowest fuel consumption while driving across the USA. Today, we want to tell you about the ad campaign that will promote this vehicle and feature none other than Emmy Award winner, Melissa McCarthy!
The Kia brand will immediately start airing two 15-second spots, “Many Names” and “Need/Want”, which will feature a voiceover from Melissa McCarthy. These two spots will be part of a larger multi-channel marketing campaign that will culminate with a 60-second spot airing during the Super Bowl. All campaign pieces were created by David&Goliath, the advertising agency of record for the Kia brand. The spots will show consumers that with this vehicle, you can have it all!
“The [Kia] Niro blends great looks, real-world utility and outstanding fuel economy together in a way that consumers haven’t seen before, and these initial marketing elements focus on the fact that there’s now ‘a smarter kind of crossover’ out there for consumers to discover,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “We’ve got a fantastic story to tell about the vehicle’s uniquely alluring yet practical package, and the incredibly talented Melissa McCarthy is the perfect partner to help us do it.”
We can’t wait to see the Kia Niro on our lot. Until then, feel free to swing by to check out the new and pre-owned Kia vehicles we have in stock. Our sales representatives are available to help you. We hope to see you at by Folsom Lake Kia near the El Dorado Hills, CA area soon.