Kia is extremely excited to announce a new partnership, with, you guessed it–the NBA all-star himself, LeBron James! He recently experienced the 2015 Kia K900 for himself and decided to forge a multi-year partnership with Kia. Keep reading for more information on this new partnership and what consumers can expect to see.

LeBron James is stepping into a newly created role of Kia K900 Luxury Ambassador. With this, Kia and James are releasing a TV spot called “Fit for a King.” The Kia K900 is the luxury vehicle in the Kia fleet. It includes a plethora of amenities which includes the Kia Uvo voice command system, 9.2-inch display screen, 17-speaker Lexicon surround-sound audio system, just to name a few

“As fans of the game of basketball, we were honored to learn that one of today’s most influential athletes and tastemakers recognized something different was going on at Kia and wanted to check out our new flagship sedan,” said Tim Chaney, vice president of marketing communications, KMA. “Like Kia, LeBron James does not want to be confined by conventions or traditional definitions, and as our K900 Luxury Ambassador his star power will cause people to question everything they think they know about our brand.”

Folsom Lake Kia has the 2015 Kia K900 at our Sacramento area dealership. Visit our lot to talk to a sales representative about how you can become the owner of your very own Kia K900. Or if that’s not exactly what you’re looking for, you can check out the other new and pre-owned Kia vehicles we have. Whatever you’re looking for we will help you find it. We hope to see you soon!