Kia is a brand that values well built yet stylish vehicles. For years we’ve known that two of our most popular vehicles are the Kia Optima and the Kia Soul. Recently, these two vehicles received some accolades from the Strategic Vision’s Total Quality Index Study, and this only makes our belief even more solid. Keep reading to learn more about the accolade and these fantastic vehicles.
Strategic Vision looks for brands and products that are innovative, bold and smart. What consumers think of these vehicles weighs heavily in the scoring. Michael Sprague, the executive vice president of sales and marketing at Kia said, “Kia has always embraced its challenger spirit with products that disrupt their segment by offering head-turning design elements, premium features and cutting-edge technology, all at an outstanding value. The results of Strategic Vision’s Total Quality Index Study are tangible evidence of the progress Kia has made through our long-term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers.”
There were more than 38,000 vehicles surveyed, so we are honored to have the Kia Optima and the Kia Soul receiving top scores. The Kia Soul received the best score in the ‘small multi-function car segment’ for the second year in a row.
If this doesn’t convince you that these vehicles are amazing, you can always come experience these vehicles for yourself. Swing by Folsom Lake Kia to talk to a sales representative or take a Kia vehicle out for a test drive. Whatever it is you’re looking for, just ask, we will help you find a Kia vehicle in the Folsom area. We hope to see you soon.