Kia, LeBron James and David&Goliath have once again teamed up to create a new ad campaign for the Kia K900. LeBron wants to prove to the world that he was a Kia driver before becoming the Kia Motors’ Luxury ambassador. But how will he do it? Keep reading for more information.
Three spots – titled “Ten Mil,” “1,000%” and “Spaceship” – will show James in his garage thinking of ways to prove that he’s always been a Kia lover. He assembles a team of experts and they decide they have to respond to a few real tweets like “I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia.” And “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia.” You will have to watch the spots to see how it ends.
“The award-winning Kia K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia,” said Tim Chaney, vice president of marketing communications, KMA. “LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900.”
Come to Folsom Lake Kia in the Sacramento area to see if the Kia K900 is fit for a king (or queen) like yourself. There are a variety of other new and pre-owned Kia vehicles – so whatever you are looking for we will help you find it! We hope to see you soon.