Unless you have been living under a rock throughout recent years, you’d know that the Kia brand is one that is closely associated with quality, luxury and class. From the superb interior design, to the sleek and distinguishable exterior, each Kia automobile produced is the true definition of the complete vehicle! The fan base for the Kia brand continues to grow year after year and the reason for the support becomes apparent- supreme quality! What’s arguably even more fascinating is that the brand continues to find ways to expand- even going as far as being the official sponsor of Telemundo’s new web series “El Maestro Unplugged”!
“Kia’s U.S. marketing initiatives are focused on raising consumer perception and awareness around the brand, and with Hispanics over-indexing on online video consumption, we felt that sponsoring ‘El Maestro’ offered a tremendous opportunity to communicate and interact with the Hispanic community in authentic and meaningful ways,” said Tim Chaney, vice president of marketing communications, KMA. “Awareness of the Kia brand and our award-winning vehicles continues to grow within the Hispanic community, and we are thrilled to be embarking on this one-of-a-kind partnership with TELEMUNDO.”
“TELEMUNDO is known for its innovative ways to reach the Hispanic community on all screens and engage with a young, user-friendly audience,” said Luis Romero, Senior Vice President, Digital Media & Emerging Sales, NBCUniversal Hispanic Group. “We are thrilled to have partnered with Kia on the launch of TELEMUNDO’s unique web series to offer viewers content at their fingertips and the opportunity to connect with the community across social media.”
It’s absolutely marvelous to see what new things that Kia brand comes up with. Visit Folsom Lake Kia to learn more about our incredible selection of Kia vehicles today! We have a variety of new and pre-owned Kia vehicles for you to check out. So if you are in the Sacramento area stop by and see us!