Last week, we told you that the Kia brand was named the highest scoring nameplate in J.D. Power’s 2016 Initial Quality Study. This week, we have more good news: Strategic Vision named the Kia brand one of the highest quality brands in their Total Quality Impact study. Keep reading for more information on this awesome achievement!
To decide the winner of this award, Strategic Vision surveys more than 39,000 new-car owners.The two Kia vehicles that helped earn this title were the 2016 Kia Sorento winning the mid-size CUV segment, and the 2016 Kia Sedona winning in the minivan segment. Owners cited the value and premium interior design of the 2016 Kia Sorento, and the innovative features, interior craftsmanship, and performance of the 2016 Kia Sedona.
“Kia’s focus on design and technology has nurtured the belief that customers have in the thoughtfulness and quality of their products,” said Alexander Edwards, President of Strategic Vision. “The Total Quality Award winners, and other well-performing models like the Optima, point to the success that Kia has had in this regard.”
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology, and value,” said Orth Hedrick, Vice President of Product Planning, Kia Motors America. “The Kia Sorento and Kia Sedona are prime examples of the Kia commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
We have the 2016 Kia Sorento and the 2016 Kia Sedona at Folsom Lake Kia near the El Dorado Hills, CA area. Come check them out! Or you can take a look at the other new and pre-owned Kia vehicles we have in stock. Either way, we hope to see you soon!