The popularity of the Kia brand has steadily risen year after year and it’s most likely due to the fact that Kia automobiles have been designed inside and out with superb craftsmanship. Last month was quite memorable for the brand as the record books had to be updated, pertaining to unprecedented sales for the Korean automaker. A magnificent 35.6% increase in sales over the same period in the prior year was a company best of all time! Considering everything that each Kia automobile has to offer, I guess this record setting news should come as a surprise to no one!
It’s hard to go a day on the road without spotting a new Kia somewhere. The sleek, stylish exterior blatantly distinguishes itself from the crowd. It’s this kind of bold character and personality that has charged sales in record numbers for the Kia brand.
Michael Sprague, executive vice president of sales and marketing, KMA stated, “Kia’s momentum consistently outpaced the industry throughout 2014, and we finished strong with showroom traffic surging in December thanks to rising consumer confidence, historically low gas prices, and one of the youngest and best-looking lineups in the industry. More customers turned to Kia last year than ever before as we celebrated our 20th anniversary in the U.S., and our record-breaking performance demonstrates the speed at which our brand has transformed and matured into a proven leader in design, quality, technology and value.”
As always, feel free to stop by Folsom Lake Kia today to see what makes every Kia automobile so marvelous! We have a variety of new and pre-owned Kia vehicles at our Sacramento area dealership. We hope to see you soon.